Cheez-It salty snacks drive Kellogg’s success, earn award

//Cheez-It salty snacks drive Kellogg’s success, earn award

Cheez-It salty snacks drive Kellogg’s success, earn award

kelloggs-shutterstockKellogg’s revamped its Cheez-It brand offerings last year, growing the salty snacks 23.3 percent and “driving an additional $11.3 million in incremental dollars for convenience retailers,” according to Convenience Store News. Convenience Store News honored the company’s success by giving it the Category Captains award in the salty snacks category.

The eight Cheez-It snacks include varieties of Duoz, Snack Mixes and Cheez-It Grooves.

Read more about the successful strategy here

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By |2018-10-10T11:22:44-04:00March 17th, 2016|Other|

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