Ready-to-drink coffee trend is brewing, partnership suggests

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Ready-to-drink coffee trend is brewing, partnership suggests

dec01A new partnership suggests that ready-to-drink coffee products, which already amount to nearly $2 billion in sales, may be poised to climb in popularity.

Coca-Cola and Dunkin’ Donuts have teamed up to produce a line of iced coffees that will debut in 2017, BevNet.com reports.

But Dunkin’ will not share its popular cold brew; Coke will release its own.

The challenge the new partners face is the already established partnership between Pepsi and Starbucks, which holds 97 percent of the market.

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By |2018-10-10T11:22:33-04:00December 23rd, 2016|Industry News, Other|

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