A new partnership suggests that ready-to-drink coffee products, which already amount to nearly $2 billion in sales, may be poised to climb in popularity.
Coca-Cola and Dunkin’ Donuts have teamed up to produce a line of iced coffees that will debut in 2017, BevNet.com reports.
But Dunkin’ will not share its popular cold brew; Coke will release its own.
The challenge the new partners face is the already established partnership between Pepsi and Starbucks, which holds 97 percent of the market.