Convenience commerce comes in just behind e-commerce in projected growth, according to Nielsen consultant Todd Hale. And where technology and convenience intersect is an opportunity for growth.
Hale suggested convenience store owners look at these shopping trends to prepare themselves for the future, according to an article published by the National Association of Convenience Stores: http://www.nacsonline.com/Media/Daily/Pages/ND0415161.aspx#.VxeVVSMrJUM
1. Sales of products with wellness claims, such as those that tout organic content, are growing faster than other products.
2. Telling consumers details about menu ingredients doesn’t seem to have an effect on whether they indulge in their fast-food favorites.
3. Consumers like “click and collect” programs that allow them to preorder and pay for groceries, then pick them up.
4. Mobile apps for shopping and mobile payments are increasing in popularity; a recent Nielsen survey found more than 50 percent would be willing to use scanners; in-store computers and wi-fi; QR codes; mobile coupons and shopping lists; and loyalty apps.
