Convenience stores that anticipate a future of declining fuel sales should consider the layout of their fuel islands as a way to promote their brand and other products, not just gas, experts said in a seminar at the National Association of Convenience Stores show.
Islands should be “fresh and friendly,” cater to customer service, and speak to customers’ cravings, according to an article in Convenience Store News.
The brand should be promoted in such a way as to make the service station a destination for customers, making it so desirable that customers will drive past competitors to shop at your store.
