1st QUARTER NATIONAL FUELS REWARD® CAMPAIGN
Shell is excited to announce the 1st Quarter National Fuel Rewards® Campaign.
For a limited time, new members of the Fuel Rewards program can get a 25¢/gal sign-up bonus!
How it works:
- Customers pick up a Fuel Rewards card at participating Shell stations and register it at fuelrewards.com.
- They must purchase at least 8 gallons on their first fill-up using the Fuel Rewards card, while enjoying 3¢/gal savings.
- Within 4 business days, a 25¢/gal reward will be automatically loaded onto their Fuel Rewards card to redeem on their second fill-up.
Starting Monday, January 4, 2016 and now extended through June 5, 2016, the promotion will be supported with a comprehensive point-of-purchase (POP) package and national digital advertising.
Throughout the campaign and beyond, Fuel Rewards members can continue to save at least 3¢/gal on every fill-up at participating Shell stations each time they fill-up with their Fuel Rewards card.
Updated POP
Please ensure that the NEW Fuel Rewards POP material is posted on January 4, 2016 by 10AM.
Kit contents will be delivered to sites by December 30, 2015. If you have not received your POP by this date, please call Pointsmith at (800) 762-5213. Click here for the planogram.
Get Trained – Get Rewarded!
Please ensure your site-staff are trained on the benefits of the Fuel Rewards Program and how customers can become Fuel Rewards members. The Retail Learning Portal (RLP) is available for support, and everyone can earn a 10cpg reward for successfully viewing and completing training! Click here to learn how to access the RLP.
